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Posts Tagged ‘Typography’

I shared this picture as an Instagram a few weeks ago via FB with the comment “Even after 7 years in Southern Africa white endearmints are still the best thing about going to meetings.” As I was looking through my photos I was inspired to scrapbook the photo because capturing ordinary everyday things like mints at meetings is what I think scrapbooking is all about.

This started out as an assignment for typography week in my class but the title work took me FOREVER to complete. I had the words and knew I wanted to do the fun look of combining a bunch of alphas with a long title. Something I very rarely do. I fiddled and fiddled and fiddled with the title. Finally I discovered that the font Lobster looks a lot like the endearmint packaging and after some more fiddling the title finally came together. The whole layout went through lots of iterations trying to find the right embellishments and color scheme as well as the right combination of alphas. I also had to reach out for help to my critique class on where to put my journaling. On suggestion was below the title but it was too long and kept going well past the bottom of the picture. Another was journaling strips but the journaling was too long. So I went with the third suggestion of a border around the edge and really liked it. I also fiddled with the color for the journaling, but black was the most readable. This is what I finally came up with:

2013-01_endearmints-2-forweb

Supplies:
Photo Corners: Colors No 1, White and Grey Tab Alpha, Clean Stitched Banners White No 1, Haunted Woodlands Solids, and Messy Stitched Circles White No 1 by Katie Pertiet. 10,080 Minutes Date Tools by Traci Reed. Ribbon Bits 3 by Patti Knox. Storyteller kit by Scrap Orchard. I Am Polka alphabet by Penny Springmann. Glittery Neutrals alphabet by Libby Pritchett. Text Paths – Rounded Squares by Jen Martakis Designs.

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Week 2’s assignment for my Guided Study Critique Workshop was to “make your journaling and title work an integral part of: 1) the visual design and 2) the story you are telling.” As I mentioned in my previous post, I found the assignment to be really difficult. Title work is NOT my forte. I think that I have a relatively good understanding of how to use different fonts but my titles are just not that wordy and don’t lend themselves to creative title work. I’d say that my average title is approximately 2 maybe 3 words long so there’s usually not much to do to ramp up the interest. Take the layout I created for this week:

2012-12_belizezoo-1_forweb

For a long time in my design process all I had was “Belize Zoo” because … that’s where the pictures were taken. Hello Captain Obvious. One of the last things I did before finishing my page was to look through my brushes for something to spiff up the layout. That’s when I found the “adventure” brush by Ali Edwards. To that point I had “Belize Zoo” a bit smaller so that the journaling could be in a small block below it. When I found the brush that’s when I decided to go big with the title, add “adventure” on top of it as a sticker and then move my journaling to right side of the picture. Before adding “adventure” I figured I had a nice layout, but not something that fit the assignment. The new design, I thought, really elevated the use of typography AND it gave me more room for journaling so that I could tell more of the story than just the facts.

Typography wise I chose the alpha for “Belize Zoo” because it was a nice bold alpha that was pretty large but had a bit of additional interest with the dotted lines. Also, sanserif fonts are better for titles. The hand written “adventure” worked because it contrasted with the sanserif of the other font in the title. I used a type writer font (VT Portable Remington) on the labels because I thought in real life I would use a typewriter on labels like those and then I used a really plain font (Calibri) for my journaling because it was already somewhat difficult to read against the plants of the photo.

In the live critique sessions two big points came up:

1) That even though I had used a really plain font for the journaling it was still a bit tough to read. One of the instructors suggested blurring the background photo, which I did in the final product. The blurring is subtle but it makes a bit difference in the readability of the journaling. I just used my blur tool in PSE and went line-by-line to blend the background. It’s not something I’ve thought to do before but SUPER easy to do in digi scrapping. I will definitely do it again.

2) To move everything to the right and the red patterned paper strip to come out from behind the left side of the photo block. This improves the flow of the layout because previously the beak of the toucan was directing the viewers eye off the layout. Now it’s facing down towards the strip of paper and the red in the beak creates a visual triangle with the paper and the red in the title.  How spiffy! Here’s the final product:

2012-12_belizezoo-2_forweb

Much better, right? Another minor change that I made was to make sure that I was using all shadowed stitches. One commenter (another digi scrapper) noticed that some of the stitching jumped off the page and others did not. I realized that I don’t always pay attention to whether I’m consistently using either shadowed or unshadowed stitching, but now I will!

I am so enjoying this class. Applying the topics are challenging and it really has me thinking hard about how to take my layouts to the next level. Next week … tension!

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